Here how it works
Not too long ago I’ve seen this notification from Google that ‘Get set for CCPA’ & not only that but it also says that this CCPA feature will help you to maintain your earnings so means that more revenue from your blog, website, or app.
I dig a little more into it & find out that, under your, Google AdSense account there is an option called ‘More Features’ & where is where you can setup ‘CCPA Privacy’ notification but let’s find out first what is CCPA Privacy law & then we’ll learn how to set up this option for your blog, website or an app.
What is CCPA Privacy Law?
CCPA (California Consumer Privacy Act) is a data privacy law that establishes various rights for California state residents. CCPA law gives California residents a right to opt-out for the sale of their personal information & which means if you’re showing Ads in that region then you must have a (Do not sell my personal information) opt-out link on your homepage. You can read more about it via this link.
Thanks to Google’s new feature (Get set for CCPA) now it is very easy to set this option on your website, blog, or app.
Here are the steps how to set CCPA policy on your blog, website or app.
CCPA Policy Generator from Google
For this to work make sure your website, blog or app connected with Google AdSense.
Sign in to your Google AdSense account.
Under ‘Ads‘ click on ‘Overview‘ as shown below.
Now under ‘All your sites‘ locate the website domain which you like to target & on the opposite of the domain click on the ‘Edit‘ icon as shown below.
You’ll be presented with ‘Ad Settings Preview‘ & a few more options on the right as shown below.
Click on ‘More features‘ option on your right & click on ‘Apply to site‘ as shown below.
Now you can see an example of opt-out message on your left bottom as shown below.
Please note that the opt-out message only can be seen by California visitors on your blog, website or an app.
If you’re not receiving a lot of traffic from California or you’re not making enough revenue from that region then you have the option to completely disable the ads for that region.
To disable ads for California users you have to follow these steps.
On your Google AdSense account, click on ‘Blocking Controls‘ as shown below.
Now click on ‘All Sites‘ as shown below.
Now on your right, you’ll find several options, click on ‘Manage CCPA Settings‘ as shown below.
Click on ‘Restrict data Processing‘ as shown below.
Now you can the alert message from Google that ‘You’ve turned on opt-out message‘ as shown below.
This is because earlier we’ve turned on the CCPA message. To turn off the CCPA message, click on ‘Review CCPA Message‘ as shown below.
Now click the slider to the left to turn off the ‘CCPA Privacy Message‘ as shown below.